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Yash Agarwal– Entrepreneur CEO & Founder of MeAgarwalYash



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Rise Of Kanpur’s Youngest Digital Marketing Entrepreneur: Yash Agarwal aka MeAgarwalYash

Leadership is not a position or title, it is an action and example. Today, Yash Agarwal is a dynamic personality, a successful entrepreneur, a digital marketing expert, and much more. Born and raised in the advancing city of Kanpur, he is living a life that is nothing less than an inspiring tale for the ambitious youngsters out there. We at The StartEJ sat down with Yash to talk about his ventures and endeavors, and also about how he is revolutionizing the term “entrepreneurship” in his city, and beyond.

Q1. Your life has surely been nothing less than an inspirational tale for many youngsters in the country. But before we talk about your current projects and ventures like Kanpur Young Entrepreneurs or Fit Me Kanpur, please talk to us a little bit about how your entrepreneurial journey truly started.

A. Well, my journey as an Entrepreneur started way back during my school days. I did my schooling from Methodist High School till 12th standard. Till 10th, I was a science student and after that, I went for the commerce stream. Later on, I did my Bachelors in Commerce and then continued my Master’s degree in English from Kanpur University.

Q2. I’ve also heard that you were into a trade-based business for a brief time period after you passed out from your school. What was it all about?

A. Oh, yes! That is true. As I couldn’t go out of Kanpur because of some health issues, I initiated a stationery business after 12th that included the distribution of goods of major companies to cities all over Uttar Pradesh. Simultaneously, I was also pursuing my higher studies.

Q3. That is great! Now you’re working as a change-maker and an opportunity creator in your city through a community like KYE. Tell us a little bit about that.

A. Yes, basically KYE or Kanpur Youth Entrepreneur Community is for all the young entrepreneurs and game-changers out there. In our community, we have an ensemble of elite and influential

members, heading a community of self-driven, passionate, ambitious, and hardworking Young Entrepreneurs who are willing to put their Entrepreneurial Skills in good use.

Q4. Sounds like a very promising concept, especially in a growing city like Kanpur. I’ve also heard that under the banner of KYE, a lot of professionals and also skilled members are taking up noteworthy initiatives in our country as well.

A. Yes, that is so very true. We have members ranging from professional photographers, skilled MUAs, to creative writers or certified artists. KYE is not just a group of youngsters. It is a community of influential individuals in our society. I have trained more than 300 influencers and bloggers under this venture.

Q5. That is so good to know! I’m really excited about the future of KYE. Now shall we talk a little bit about your other venture, Fit Me Kanpur?

A. Yes, why not! Well, Fit Me Kanpur is really close to my heart because it was the first entrepreneurial venture that I initiated for the people of this city. In our city, we never had a business that provided all the services of the general need to basic necessities under one roof until Fit Me Kanpur was initiated. In FMK, one will find anything and everything, all under one banner. From wearables to edibles, coupons to discount cards, photographic materials to photographers, and services to assistance – Fit Me Kanpur provides it with all!

Q6. Impressive, I must say. I definitely learned a lot from you today. But before ending this interview, there’s one last question that I’d like to ask – What are your future plans in the field of entrepreneurship?

A. Currently, I’m working as a Digital Marketer, and managing clients not only here in Kanpur, but even beyond the boundaries of India. I have some really exciting projects under wraps right now, which I’ll be revealing soon. I am also planning on starting Digital Marketing Classes for all the passionate youngsters out there who are truly willing to learn and grow in this field.

Q7. Commendable job, indeed. You mentioned earlier that you would like to announce a new venture today. Can you tell us more about it?

A. I am coming up with my very own Talk Show, “The MeAgarwalYash Show” which will be telecasted on Youtube and Spotify.

Yash Agarwal is not only an example but also motivation for all the upcoming youth as he is not only an entrepreneur, digital marketing expert and content creator, he also actively tries to educate the youth through numerous workshops and interactive live sessions on social media. On the other hand, he is working hard to remove poverty, hunger and illiteracy from Kanpur by organizing various food drives and social work.

He is cherry on the cake for Kanpur as if you can dream it you can achieve

Name : Yash Agarwal
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Ashish Kashyap: From Ibibo to INDwealth – A Journey of Innovation and Success



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Ashish Kashyap, a serial entrepreneur known for his groundbreaking ventures, is set to transform the wealth management industry with INDwealth. Steadview Capital has invested $30 million in this wealth-tech platform, which will launch in January 2019. INDwealth leverages AI and machine learning to offer comprehensive wealth management services, targeting affluent and high net-worth individuals.

Kashyap’s entrepreneurial journey began with the founding of Ibibo Group in 2007, including services like Goibibo and redBus, which he later acquired and served as CEO. Post the acquisition of Ibibo by MakeMyTrip in 2016, he ventured into fintech, further establishing his prowess.

The Genesis of INDwealth

Founded in June 2018, INDwealth aims to democratize wealth management by integrating AI and machine learning. The platform will serve as a one-stop solution for managing investments, liabilities, cash flows, and taxation. “Managed wealth in India is under-penetrated at less than 10 percent. The intersection of AI and machine learning with finance combined with the fact that managed wealth is an under-penetrated sector represents a large opportunity,” says Kashyap.

Ventures and Achievements

  1. Ibibo Group: Launched in 2007, it included Goibibo, a leading travel booking platform, and redBus, India’s largest bus ticketing service.
  2. PayU India: Co-founded in 2011, it became a leading payment service provider.
  3. INDwealth: A full-stack wealth-tech platform, launching in January 2019, aims to simplify wealth management through technology.

Personal Encounters and Professional Impressions

I first met Ashish during the launch of the BW Marketing white book. His intelligence and drive were immediately apparent. We connected over technological discussions during the expansion of Goibibo and the launch of RedBus. His insightful advice was invaluable for my own venture, #LikeaBoss. Our interactions always left me inspired by his visionary approach and relentless pursuit of innovation.

A Vision for the Future

Ashish Kashyap’s latest venture, INDwealth, is poised to revolutionize the wealth management industry in India. By leveraging cutting-edge technology and a deep understanding of market needs, Kashyap continues to demonstrate his ability to create impactful, user-centric solutions. As Ravi Mehta of Steadview Capital puts it, “Ashish is a proven entrepreneur who has demonstrated his ability to successfully solve structural industry problems using technology.”

Ashish Kashyap’s entrepreneurial journey is a testament to his innovative spirit and unwavering commitment to solving complex industry challenges. From the success of Ibibo Group to the promising future of INDwealth, Kashyap remains a trailblazer in the world of technology and finance.


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From Wipro to Rs 260 Crore Empire: The Remarkable Journey of Shashi Kumar, Founder of Akshayakalpa Organic



Leaving behind a high-paying job at a prestigious company to embark on an entrepreneurial journey is a daunting task. Shashi Kumar, the founder and CEO of Akshayakalpa Organic, did just that. After dedicating 13 years of his career to Wipro Limited, Kumar took a bold step and ventured into the world of organic farming, eventually building a company worth Rs 260 crore.

The Leap from IT to Agriculture

Shashi Kumar, who hails from a farming family, observed the challenges faced by farmers while working at Wipro. This inspired him to make a difference in the agrarian sector. In 2010, with a vision to revolutionize India’s dairy industry, Kumar founded Akshayakalpa Organic in Bengaluru. The company aimed to provide milk and milk products free from antibiotics, synthetic additives, hormones, and chemical pesticide residues.

Pioneering Organic Dairy in India

Akshayakalpa Organic became India’s first certified organic dairy business. Kumar and his team employed innovative techniques alongside traditional farming methods to ensure the production of high-quality, safe milk. This approach not only addressed the issues faced by farmers but also met the growing consumer demand for organic and sustainable products.

Bridging the Gap Between Farmers and Consumers

Understanding the importance of linking farmers’ produce to the marketplace, Kumar focused on making farming a profitable venture. By connecting farmers directly with consumers who sought organic milk, Akshayakalpa created a sustainable business model. This initiative helped improve farmers’ incomes while providing consumers with healthier, organic dairy options.

Rapid Growth and Market Expansion

Over the years, Akshayakalpa Organic has grown significantly. According to Startuppedia, the company now serves over 10,000 customers across 600 farms, employing a dedicated team of 400 people. Their products have gained popularity in major cities like Bengaluru, Chennai, Hyderabad, Mumbai, and Pune.

Achieving Financial Milestones

In FY23, Akshayakalpa Organic reported an impressive turnover of Rs 260 crore, as per a TOI report. This milestone reflects the company’s successful journey from a startup to a major player in the organic dairy industry.


Shashi Kumar’s transition from a corporate job at Wipro to founding a Rs 260 crore organic dairy enterprise is a testament to the power of vision, courage, and determination. His story serves as an inspiration for aspiring entrepreneurs who dream of making a significant impact in their chosen fields.

What do you think about Shashi Kumar’s journey? Share your thoughts in the comments below!

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From Trading Desk to Rs 1400 Crore Net Worth: The Inspiring Journey of Swiggy’s Sriharsha Majety



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Sriharsha Majety, the co-founder and CEO of Swiggy, is a name that resonates with innovation and perseverance in the Indian startup ecosystem. His journey from working at a trading desk to creating one of India’s largest food delivery platforms is nothing short of inspirational. With an estimated net worth of INR 1400 crores, Majety’s story is a testament to the power of vision and determination.

Early Life and Education

Born into a family of entrepreneurs in Andhra Pradesh, Sriharsha Majety had the entrepreneurial spirit in his veins from a young age. His father owned a restaurant, and his mother was a doctor. Majety pursued his early education at BITS Pilani, where he earned an MSc in Physics and a BE in Electrical and Electronics Engineering. He later completed his MBA in Finance from IIM Kolkata.

The Genesis of Swiggy

After graduating from IIM-K, Majety worked at Nomura International’s offices in India and London, dealing with rates trading. However, the corporate world couldn’t contain his entrepreneurial drive. In 2011, he returned to India and co-founded Bundl with his batchmate Nandan Reddy, aiming to bridge the gap in e-commerce fulfillment. Unfortunately, Bundl couldn’t gain the expected traction, leading to its closure.

Undeterred, Majety and Reddy pivoted to the hospitality sector, launching Swiggy in 2014. Unlike other delivery services that relied on third-party riders, Swiggy built its own delivery fleet, ensuring better control over service quality and reliability. This strategic move paid off, positioning Swiggy as a leader in India’s on-demand food delivery market.

Swiggy’s Meteoric Rise

Starting from a small office in Koramangala, Bengaluru, Swiggy’s initial operations were modest, with just 25 partner restaurants and six delivery executives. However, the company soon witnessed a 25% month-on-month growth, expanding its reach to over 25 cities and partnering with 20,000+ restaurants.

By 2017, Swiggy had achieved the milestone of 5 million deliveries a month. In 2019, their cloud kitchen concept served a record 1.5 million monthly orders. Swiggy’s valuation soared to $5 billion by 2021, underscoring its immense growth and popularity.

Innovation and Expansion

Swiggy’s mission, as articulated by Majety, is to “elevate the quality of life for urban consumers by offering unparalleled convenience.” The company pioneered a full-stack food tech offering, providing a seamless consumer experience from ordering to delivery. In a market where many questioned the viability of food delivery, Swiggy’s integrated approach set it apart.

Swiggy’s service now extends beyond food delivery. The company has diversified into groceries and other on-demand services, continually innovating to meet consumer needs. Despite initial skepticism, Swiggy turned its food delivery business profitable in March 2023, marking a significant milestone in its journey.

Personal Life and Interests

Beyond his professional achievements, Majety is an adventure enthusiast. He has cycled over 3,000 km across European countries like France, Italy, Spain, and Portugal. This adventurous spirit is reflected in his approach to business – bold, persistent, and ready to explore uncharted territories.

Recognitions and Achievements

Sriharsha Majety’s contributions have not gone unnoticed. He featured in the IIFL Wealth Hurun India 40 & Under Self-Made Rich List 2020 and was named Entrepreneur of The Year at the ET Awards in 2019. His leadership has been pivotal in transforming Swiggy from a nascent startup to a household name in India.

Conclusion: What’s Next for Swiggy?

As Swiggy continues to expand its footprint across India, Majety’s vision remains focused on better penetration, innovation, and strategic partnerships. The company’s growth trajectory suggests that it will continue to redefine convenience for urban consumers.

What do you think about Sriharsha Majety’s journey from a trading desk to building a billion-dollar company? Does his story inspire you to chase your entrepreneurial dreams? Share your thoughts in the comments below!

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